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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?

A) Web Analytics Connector
B) Interaction Studio
C) Datorama
D) Report Studio

2. Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system. Which limitation should the consultant consider when recommending Field-Level Encryption?

A) Only list-based sending is supported by Field-Level Encryption.
B) Encrypted fields will show unencrypted values in standard records.
C) Separate encryption keys are required for each business unit.
D) Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.

3. Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A) Single Send Journey with an API Event entry source
B) Triggered Send Definition
C) Multi-Step Journey with an API Event entry source
D) Transactional Messaging API

4. A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

A) Publication list
B) Exclusion data extension
C) Suppression list
D) Auto-suppression list

5. Northern Trail Outfitters continually adds rows for subscribers to a Data Extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?

A) Journey Settings > Use email attribute from Contacts
B) Contact Evaluation > Evaluate all records
C) Journey Settings > No re-entry
D) Contact Evaluation > Evaluate new records only

Solutions: