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Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
- A. Set up a form handler
- B. Use another third-party form
- C. Maintain the current form
- D. Replace with a Marketing Cloud Account Engagement form
Correct Answer: D 🗳️
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?
- A. Create a new segmentation rule.
- B. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
- C. Add a completion action to the form the prospects completed to register for the webinar.
- D. Create a new automation rule.
Correct Answer: D 🗳️
Select available Webinar Connectors
- A. Webex
- B. GoToWebinar
- C. WebinarJam
- D. Demio
- E. ReadyTalk
- F. ClickMeeting
Correct Answer: A,B,E 🗳️
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
- A. By using a static list on the form ' s completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
- B. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
- C. By using a static list on the form ' s completion action, then start the program with a " Form Completed
" trigger so only prospects who completed the form will get the follow up actions. - D. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
Correct Answer: B 🗳️
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
- A. Visitors and prospects that have " do not track " settings enabled on their browser will not have their activities tracked while on your site.
- B. Cookies will always expire after 10 years
- C. The code is generated from a Salesforce campaign
- D. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Correct Answer: A,D 🗳️
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