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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A) The assigned user must be connected through user sync.
B) There must also be a general or specific user as a sender.
C) The email must also contain assigned user merge fields.
D) All prospects on the recipient list must be assigned to a user.

2. Choose required fields while creating a Prospect

A) Score
B) Profile
C) CD Campaign
D) Grade
E) Company
F) Assign To
G) Email

3. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
B) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
C) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

4. Which are true about Engagement Program

A) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
B) When no new prospects are added to or processed in a program for 30 days, it becomes inactive
C) A single rule step can evaluate up to five conditions
D) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
E) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
F) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
G) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

5. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
B) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
C) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
D) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

Solutions: