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IBM 000-M96 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Flowchart Design and Process Logic | 25% | - Target Cell Spreadsheet usage - Select, Merge, Segment, and Audience processes - Snapshot, Mail List, and Call List processes - Building and editing flowcharts |
| Topic 2: Offers, Campaign Execution and Scheduling | 15% | - Performance monitoring and reporting - Offer creation and management - Campaign scheduling and execution - Batch and real-time processing |
| Topic 3: Unica Campaign Architecture and Configuration | 30% | - System architecture overview - Marketing Platform integration - Server and web application setup - Database configuration and connections |
| Topic 4: Administration, Security and Troubleshooting | 10% | - Log files and error handling - System maintenance and tuning - User roles and permissions - Configuration utilities (configTool, unica_actrg) |
| Topic 5: Data Management and Audience Configuration | 20% | - Data source mapping and integration - Audience levels and audience tables - Contact and response history tracking - Duplicate suppression and householding |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, where does a customer access Campaign Summary and Offer Campaign Listings reports?
A) Campaign menu
B) Analytics menu
C) Component menu
D) Operations menu
2. For Unica Campaign processes, what feature lets you preview a list of distinct values and their frequency of occurrence for a selected field?
A) Profiling field
B) Preview
C) Target Cell Spreadsheet
D) Cell Reports
3. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?
A) User who creates the offer
B) System or offer administrator
C) Campaign manager
D) Flowchart designer
4. What happens if a customer disables integration between Unica Campaign and Unica Marketing Operations?
A) Integrated version reverts to standalone Unica Campaign.
B) Customers cannot disable the integration between Unica Campaign and Unica Marketing Operations.
C) Customer must reinstall Campaign.
D) All campaigns will be disabled.
5. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?
A) Filtering
B) Mapping
C) Switching
D) Segmentation
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |



