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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting | - Insight reports - Live and distributable reporting URLs |
| Programs and Multi-Channel Campaigns | - Timers, performance switches, multi-channel orchestration - Program Designer and logic |
| Account Administration | - Account management tasks - User roles and security settings |
| Initial Configuration and Deliverability | - Deliverability best practices - Account setup and IP warm-up |
| Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
| Campaigns and Forms | - Email/SMS campaign configuration - Link tracking and conversion tracking |
| Responsys Data Model | - Profile lists and supplemental tables - Data structures and key fields |
| Integration and Interact Connect | - Connect jobs and XML/CSV imports - API and event integrations |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?
A) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B) You should test all links manually.
C) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
D) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
2. An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
A) Private
B) Public
C) Secure
D) Master
3. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
A) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
B) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
C) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
E) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
4. In which two situations should you republish a program after making a change or correction? (Choose two.)
A) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
B) You move a target timer from its original place before one event to after thatevent.
C) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
D) You modify one of the conditions in a filter being used in the program.
5. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
A) Memo text - unlimited number of characters
B) Time stamp
C) Number
D) Medium text - up to 100 characters
E) Binary string
F) Currency
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A,C,D | Question # 4 Answer: A,D | Question # 5 Answer: A,B,C |



