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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting | - Insight reports - Live and distributable reporting URLs |
| Programs and Multi-Channel Campaigns | - Timers, performance switches, multi-channel orchestration - Program Designer and logic |
| Account Administration | - Account management tasks - User roles and security settings |
| Initial Configuration and Deliverability | - Deliverability best practices - Account setup and IP warm-up |
| Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
| Campaigns and Forms | - Email/SMS campaign configuration - Link tracking and conversion tracking |
| Responsys Data Model | - Profile lists and supplemental tables - Data structures and key fields |
| Integration and Interact Connect | - Connect jobs and XML/CSV imports - API and event integrations |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?
- A. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- B. You should test all links manually.
- C. Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
- D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
Correct Answer: A 🗳️
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Private
- B. Public
- C. Secure
- D. Master
Correct Answer: B 🗳️
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- B. Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
- C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- D. Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- E. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
Correct Answer: A,C,D 🗳️
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
- B. You move a target timer from its original place before one event to after thatevent.
- C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
- D. You modify one of the conditions in a filter being used in the program.
Correct Answer: A,D 🗳️
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Memo text - unlimited number of characters
- B. Time stamp
- C. Number
- D. Medium text - up to 100 characters
- E. Binary string
- F. Currency
Correct Answer: A,B,C 🗳️
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