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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Recommend leveraging Broad match where possible.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Ensure client is enabled on Match Multiplier.
D) Set up logic if user qualifies for multiple audience segments.
E) Place BlueKai JSON tag in header of page before page content loads.

2. What is the definition of a regex pixel?

A) It is a pixel for transmitting audience data out in real time at the time of page load.
B) It is a javascript tag used for sending user level category information back to the browser.
C) It is a pixel used for ID swapping.
D) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
E) It is used for DCO campaigns.

3. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
C) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.

4. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Social | real-time bidding
B) Media targeting | cost-per-stamp
C) Search | % of spend
D) Dynamic creative optimization | flat fee
E) Email | auction
F) Site optimization | flat fee

5. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addEmailHash
B) bk_addZipHash
C) bk_addAddressHash
D) bk_addPhoneHash
E) bk_addNameHash

Solutions: