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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
| Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Measurement and Optimization | - Reporting and analytics - Performance optimization strategies |
| Marketing Cloud Personalization Fundamentals | - Platform architecture and components - Core concepts of personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What qualifies a web vistor to see any experience of a Web Campaign?
A) Einstein Next Best Action
B) Einstein Recipe Ingredients
C) Campaign Targeting Rules
D) Email Campaign Rules
2. What qualifies a web visitor to see any experience of a web campaign?
A) Einstein Next Best Action
B) Email campaign rules
C) Einstein Recipe Ingredients
D) Campaign tracking rules
3. What is the purpose of defining content zones in the sitemap?
A) To specify the size of the content that will be used
B) To ingest catalog information from the page
C) To report on web campaign performance
D) To define where campaigns can render on a website
4. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A) The option to include all custom fields on a segment export
B) The option to send segment date to Marketing Cloud
C) The option to exclude anonymous fields on a segment export
D) The option to include built-in fields on a segment export
5. What is the rule criteria that you can use in the segment creation process?
A) Actions
B) Dimensions
C) Social mentions
D) Email click throughs
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B |



