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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A potential customer is looking for a way to explore the data to determine why product sales are rising in one region but falling in another.
Which type of analysis in IBM Cognos BI best meets this requirement?

A) Statistics and predictive analytics
B) Analytical reporting and drilling
C) Slice-and-dice and trending
D) Scenario modeling

2. According to Gartner's 2011 Magic Quadrant, which competitor of IBM Cognos is NOT in the leaders quadrant?

A) QlikTek
B) LogiXML
C) Oracle
D) MicroStrategy

3. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
B) Cognos was designed to take information from multiple applications and pull it together into a single platform.
C) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
D) Cognos allows organizations to select the appropriate roles that match their user behaviors.

4. Which capability of IBM Cognos BI is geared toward a consumer or casual user?

A) Report Studio
B) Business Modeling
C) Business Insight
D) TM1 integration

5. What is the major weakness of competing enterprise business intelligence solutions?

A) Poorly rated by industry analysts.
B) Limited implementation resources.
C) Narrow and limited BI coverage.
D) Patched and stitched architectures.

Solutions: