[Nov-2022] Free 1Z0-1032-21 Exam Questions 1Z0-1032-21 Actual Free Exam Questions
Verified 1Z0-1032-21 dumps and 73 unique questions
NEW QUESTION 31
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Memo text - unlimited number of characters
- B. Medium text - up to 100 characters
- C. Time stamp
- D. Number
- E. Currency
- F. Binary string
Answer: A,C,D
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/data-types-fieldnames.htm
NEW QUESTION 32
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- B. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
- C. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
- D. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
Answer: A
NEW QUESTION 33
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- B. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- C. Recipients are forwarding your emails to everyone in their address books.
- D. Hard bounce rates are 10% or higher.
- E. Your open rates have dropped somewhatsince last month.
Answer: A,D
NEW QUESTION 34
In RPL, how do you reference a value in a data source?
- A. project_name.field_name
- B. data_source.field_name
- C. data_source_alias.filed_name_alias
- D. fieldname
Answer: D
NEW QUESTION 35
You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
- B. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
- C. Oracle must generate a public/private key pair for the client to establish the secure connection.
- D. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
Answer: B,C
NEW QUESTION 36
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- B. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
- C. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns. - D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
Answer: A
NEW QUESTION 37
Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- B. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- C. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- D. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- E. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
Answer: A
NEW QUESTION 38
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
- B. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
- C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
- D. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
Answer: C
NEW QUESTION 39
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. Custom Event
- B. EntryTracking Variable
- C. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
- D. Custom SQL Variable
- E. This is not possible, because only one RIID_ can be in a program at a time.
Answer: B
NEW QUESTION 40
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You move a target timer from its original place before one event to after thatevent.
- B. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
- C. You modify one of the conditions in a filter being used in the program.
- D. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
Answer: C,D
NEW QUESTION 41
Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
- A. The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
- B. To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
- C. The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
- D. The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
Answer: A
NEW QUESTION 42
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
- A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- C. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- D. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
Answer: D
NEW QUESTION 43
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. {FIRST_NAME}
- B. {FIRST_NAME} $
- C. $ {FIRST_NAME}
- D. $FIRST_NAME
Answer: C
NEW QUESTION 44
You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- B. In the field mapper screen, select the "Columns Already Included" check box.
- C. In the import configuration, select the "First line contains column names" check box.
- D. You must delete the first row of the file before performing the import. Your file must contain actual data only.
Answer: D
NEW QUESTION 45
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- B. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- D. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- E. Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
Answer: A,C,D
NEW QUESTION 46
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Validate button.
- B. Navigate to the Workbook and click the Version Test button.
- C. Navigate to the Workbook and click the EMD button.
- D. Navigate to the Version Test screen and click the Workbook button.
Answer: B
NEW QUESTION 47
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
- B. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- D. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
Answer: B
NEW QUESTION 48
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- B. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- C. Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- D. Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
Answer: A
NEW QUESTION 49
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
- A. Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
- B. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
- C. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
- D. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
Answer: B
Explanation:
Explanation
Reference
http://www.relationshipone.com/blog/ready-rock-responsys/
NEW QUESTION 50
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
- B. An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
- C. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- D. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
Answer: D
NEW QUESTION 51
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
- B. In the Program Designer, configure 45 days for Auto-Close after launch.
- C. In ManageCampaigns, select 45 days for the end element.
- D. Create a calendar reminder and manually close the campaign.
Answer: C
NEW QUESTION 52
There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the export wizards, under the Source section, select the option "Comma delimited".
- B. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
- C. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- D. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
Answer: D
NEW QUESTION 53
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