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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Best Practices | - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies |
| Content Creation and Delivery | - Email Studio and content builder usage - Templates and AMPscript basics - Dynamic content and personalization |
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Subscriber and Data Management | - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions - Subscription management and preferences |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?
A. Filtered data extension
B. Data Filter
C. SQL Query
Question 2
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
A. In the Shared Data Extensions folder
B. In the Data Extensions folder with sharing enabled
C. In the Synchronized Data Extensions folder
Question 3
Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
A. Wait
B. Send Email
C. Verification
Question 4
A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
A. Fire Event
B. Import File
C. File Transfer
Question 5
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
A. Not Sent Tracking Extract
B. _sent Dataview
C. 'Subscribers Not Sent To* report
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: A |



