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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Marketing Automation | - Engagement Studio
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Administration & Governance | - System Configuration
|
| Reporting & Analytics | - Engagement Metrics
|
| Lead Generation & Management | - Forms & Landing Pages
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
- A. A URL redirect
- B. Kiosk/Data Entry Mg
- C. Bot protection via a honeypot
- D. Completion actions
Correct Answer: B 🗳️
Explanation: Only visible for DumpsFree members. You can sign-up / login (it's free).
A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
- A. Kate's prospect record will show her clicking on the link and filling out the form.
- B. Bob's visitor record will have a tag of "clicked" applied to it.
- C. Bob's prospect record will show him clicking on the link and filling out the form.
- D. Kate's prospect record will have a tag of "clicked" applied to it.
- E. Bob's prospect record will have a tag of "clicked" applied to it.
Correct Answer: A,C,D 🗳️
Explanation: Only visible for DumpsFree members. You can sign-up / login (it's free).
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
- A. Create a Page Action set to Tag prospects as having viewed it and add them to a list
- B. Create a special campaign to track pricing pageviews
- C. Create a Dynamic List based on page view to segment automatically
- D. Create a Form with a Completion Action to send a pricing sheet
Correct Answer: A 🗳️
Explanation: Only visible for DumpsFree members. You can sign-up / login (it's free).
A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a "Product of Interest" field value of either A or B
What automation tool could be used to assign the prospects?
- A. An automation rule with rule groups
- B. Completion actions on each landing page
- C. A segmentation rule with the groups
- D. Completion actions on each Form
Correct Answer: A 🗳️
Explanation: Only visible for DumpsFree members. You can sign-up / login (it's free).
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
- A. Tracker domains
- B. Social media domains
- C. Marketing Cloud Account Engagement domains
- D. Mobile domains
Correct Answer: A,C 🗳️
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