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GCCC Strategic Communication Management Professional Sample Questions:

1. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To enhance the firm's reputation for accepting difficult cases
B) To take charge of the story line to ensure accuracy and a unified voice
C) To sway public opinion to the client's innocence before a jury is selected
D) To develop an internet strategy and monitor public opinion about the client and firm

2. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) accurate graphics in all our communications.
C) procedural instructions in all our communications.
D) legal choices in all our communications.

3. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) There is nothing that can be done; the article has already been published.
B) The reporter made an error, so the director should demand a correction be published.
C) Contact the reporter with the correct information and request a correction be published, if possible.
D) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.

4. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Sign senior leaders up on social media platforms.
B) Create a business case that demonstrates results based on research.
C) Show senior leaders a report written for a previous employer.
D) Provide senior leaders with a list of websites with good examples of research.

5. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.
B) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
C) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.
D) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.

Solutions: