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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

A) The email confirms a transaction between the recipient and sender.
B) The email body presents the transactional content prior to any commercial content.
C) The email body presents any commercial content prior to the transactional content.
D) The subject line contains a promotion to entice the recipient.
E) The subject line is transactional in nature and non-promotional.

2. What are the 5 proven email practices to drive revenue?
(Choose 5)

A) Improve Deliverability
B) Adhere to the CANSPAM act.
C) Gain Subscribers
D) Send email consumers want
E) Design for Clicks
F) Drive engagement
G) Use automation

3. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A) Code.exacttarget.com
B) Help.exacttarget.com
C) AppExchange
D) Help and Training Portal

4. A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

A) Subscriber Group
B) Send Log
C) Data Filter
D) Web Collect

5. What must be configured in a Marketing Cloud account to use the import wizard?

A) Enhanced FTP
B) Data Loader
C) Encrypted FTP
D) File Transfer

Solutions: